Hard time motivating party to care about Ireena

Would it be bad to have a paladin as my character in Curse of Strahd?

Before Barovia was sent into the Shadowfell, where was it located?

What arcane tradition applies to Ezmeralda D’Avenir?

How interested would you be in owning the Strahd’s chair?

I’m DMing the conclusion to Curse of Strahd campaig, any advice?

Do vampirism and lycanthropy mix?

Any tips on making Curse of Strahd an even darker fantasy horror experience?