Any reason for the higher price point?

Comment We wanted a premium product, especially in terms of art and book design, to ensure that the physical book had value as an object when compared to a future ebook. Obviously, that drove the cost up.
We also felt comfortable with that direction knowing we’d have a free version of the game available (Basic D&D).from discussion AMA: Mike Mearls, Co-Designer of D&D 5, Head of D&D R&D.

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